The Cube Journal

The Power of Information - Will

WE STAND WITH THE ONES WHO DARE.

 

A NEW ITALIAN STARTUP ENTERED CUBE’S PORTFOLIO: WILL

 

The power of information.

 

Through social media channels (at the moment on Instagram and Spotify), Will aims at becoming the point of reference for those willing to be more aware of everyday facts, ranging from socio-political to climatic happenings.

The company - whose ultimate wish is that of inspiring change for a more sustainable world - has recently announced the closure of its seed round with a €1.2 million raise.

 

Will is a phenomenon that spans several generations: having launched the Instagram page only 3 months ago and being about to hit 270 thousand followers, Will has been co-founded by two young guys: Imen Boulahrajane, Instagram's divulger of economic-political themes, and Alessandro Tommasi, with a background in public policies and government affairs within American renowned scale-ups of the caliber of Airbnb and Lime.

 

Also, the all-italian media start-up has recently landed on Spotify with its daily podcast (ed. "The Essential") that in a handful of days has reached the top positions in the Spotify Italia rankings.

 

"We are very happy with the confidence shown by our investors that will allow us, even in a rather complex phase for the economy on a global scale to demonstrate that attention to change in values, climate and social change is a phenomenon that spans several generations and can be disseminated, explained and recounted with simplicity on platforms where millions of people in our country spend every day many hours for recreation and more".

 

- Imen and Alessandro, founders of Will

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